The car buyer's average age has been steadily rising for over twenty years now. But Hyundai has bucked the trend. Its customers are two years younger than the German average – making it the envy of big rivals such as Toyota, Opel and VW. One of Hyundai's main selling points for the i-30 is a starting price of 17,450 euros. Although you get the engine pay for: just 74 kilowatts of power.
The most powerful engine with 103-kilowatts still comes up a bit short compared to similar models. German and other manufacturers offer engines with quite a bit more power, but Hyundai's already gearing up for the challenge.
The design is likewise big on emotion – with the styling providing the car’s primary appeal.
The Korean brand is the only carmaker to produce its own steel. The proportion of high-tensile steels has been increased to 53 percent in the interest of safety and driving dynamics. Inside, the i-30 could easily hold its own with a VW Golf.
The cargo area holds just about 400 liters with the rear seats folded up. At present, the i-30 is a safe investment for value-conscious buyers – and made even safer by a five-year guarantee with unlimited mileage.
The top-line equipment package with the new 140-horsepower gasoline engine and seven-speed dual-clutch transmission lists at 28,350 euros in Germany -- about what you'd pay for a similarly equipped VW Golf, but without the generous guarantee.